Privacy policy

Last updated: August 25, 2026

DejaVous operates this store and website in order to provide you, the customer, with a curated shopping experience (the "Services"). DejaVous is a brand of Happy Beauty Brands B.V., registered in the Netherlands (KvK: 96262036). DejaVous is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.

Personal Information We Collect

  • Contact details including your name, billing address, shipping address, phone number, and email address.
  • Payment information including payment method, transaction details and payment confirmation. We never see or store your full card details; these are processed by our payment provider.
  • Account information including your username, password, preferences and settings.
  • Transaction information including the items you view, add to your cart, purchase, return or cancel.
  • Communications with us including the information you include when you contact us.
  • Device information including your device, browser, IP address and other unique identifiers.
  • Usage information including how you navigate and interact with the Services.
  • Session recordings. We use Microsoft Clarity to record how visitors interact with our website, including mouse movements, clicks, scrolling and pages viewed. Text you type into form fields is masked and is not visible in these recordings. Recordings are only made after you have accepted analytics cookies.

How We Use Your Personal Information

  • To provide the Services. To process your payments, fulfil and ship your orders, handle returns and exchanges, manage your account, respond to your questions, and enable you to post reviews.
  • Marketing and advertising. To send you marketing communications you have signed up for, and to show you relevant advertisements on other websites and platforms.
  • Security and fraud prevention. To authenticate your account, secure payments, and detect or prevent fraudulent or unlawful activity.
  • Legal reasons. To comply with applicable law, respond to valid legal requests, and enforce our terms.

How We Disclose Personal Information

We disclose your personal information to Shopify and to service providers who act on our behalf, such as payment processing, shipping, customer support and cloud storage. We may also disclose personal information in connection with a business transaction, or to comply with legal obligations and protect our rights.

Advertising and analytics partners

We share certain personal information with the following partners to measure how our website is used and how our advertising performs. Each partner processes this information under its own privacy policy.

  • Meta (Facebook and Instagram) — purchase and browsing events, including hashed email address, phone number and name, to measure and optimise advertising.
  • TikTok — purchase and browsing events, including hashed email address, phone number, name, city, postal code and country, to measure and optimise advertising.
  • Google (Analytics, Ads and Merchant Center) — website usage and purchase events, to understand how our website is used and to measure advertising.
  • Klaviyo — contact details and purchase history, to send you the email and SMS communications you signed up for.
  • Microsoft Clarity — website interaction data, to analyse how visitors use our website.
  • Judge.me — order details, so we can invite you to review a product you purchased.

These partners receive information only after you have given consent through our cookie banner, except where processing is necessary to fulfil your order. Some of these partners process personal information outside the European Economic Area, including in the United States. Where this happens, we rely on the European Commission's Standard Contractual Clauses or on an adequacy decision.

Cookies

We use cookies and similar technologies to operate our website, remember your preferences, understand how our website is used, and measure our advertising. Cookies that are not strictly necessary are only placed after you have given consent through our cookie banner. You can change or withdraw your consent at any time through the cookie settings on our website.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Security and Retention

We take appropriate measures to protect your personal information, but no security measures are perfect. We recommend that you do not use unsecure channels to send us sensitive information.

How long we retain your personal information depends on why we hold it. Order and invoice records are kept for seven years to comply with Dutch tax law. Customer account details are kept for as long as your account is active. Marketing contact details are kept until you unsubscribe. Website analytics data is kept for a maximum of fourteen months. Session recordings are kept for a maximum of thirty days.

Your Rights

You have the right to access, correct, delete and receive a copy of the personal information we hold about you. You also have the right to object to or restrict our processing, and to withdraw your consent where we rely on it. Withdrawing consent does not affect the lawfulness of processing before the withdrawal.

You can opt out of marketing emails at any time using the unsubscribe link in any of our emails. To exercise any other right, contact us using the details below. We may need to verify your identity before processing your request, and we will respond within the period required by law.

If you are unhappy with how we handle your personal information, you may lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or with the supervisory authority in your country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date.

Contact

For any questions about this Privacy Policy, or to exercise any of your rights, please contact us. Happy Beauty Brands B.V. is the data controller of your personal information.

Happy Beauty Brands B.V.
Watertuin 53
2362XD Warmond
The Netherlands
KvK: 96262036

Email: contact@dejavousfragrances.com